West Midlands pedal power invention impresses cycling world

The 'Cycle Plate' is a unique carbon fibre device, which fits inside cycling shoes but without taking up any extra room once the regular insole is taken out.

Using cutting-edge biomechanics technology devised by its inventor, Clifton Bradeley, the device prevents the power-sapping problem of forefoot eversion during the downward pedaling action.

Clifton, an ex-International athlete; sports biomechanist and managing director of Sub-4 Ltd, in Stoke-on-Trent, said that the Cycle Plate is used in conjunction with traditional cleats and pedals.

"Wedges alter foot movement at the ankle joint as a whole but they do not control the intricate movements within the fine biomechanics of the foot - and that's where the Cycle Plate comes into its own" said Clifton. "The device works by aligning two particular axes of motion in the foot creating a powerful downward lever with no unwanted motion inside the cycling shoe. The rear of the Cycle Plate where the heel sits is inverted by 4 degrees which is much more efficient position for the cycling foot. It also helps to reduce the risk of injury and increase what is called 'proprioceptive awareness' - your body's way of informing you about fatigue and potential problems. There's been massive interest in the product in Australia, but with the Olympic Games coming up in London, I would like the UK market and British cycling team to reap the benefit of Cycle Plate".

Yvonne McGregor, MBE, the 2000 World Cycling Champion and Olympic bronze medalist, said: "This invention has terrific potential for competitive cyclists across the globe."

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